Michelle Machin Davis

I have nearly 20 years of marketing experience across both FMCG and Retail Before joining Oxford, I spent several years working for Walgreens Boots Alliance (WBA), most recently heading up the Global Brand Team for No7. Previous to this, I led the loyalty marketing team for Boots UK, reinventing the loyalty proposition and developing the owned channel and personalisation strategy Prior to WBA, I led the marketing department for the ecommerce division of fashion, home and beauty retailer Next, where I led the digital transformation of the marketing approach I have spent much of my career in Brand Management, and have led some of the UK’s best loved brands in both P&G and Mars, including Pampers and Dolmio. My brand management experience includes brand strategy, NPD development, communications and packaging I am passionate about digital transformation and personalisation, and I am a General Assembly certified digital marketer