Andrew Watson

Managing Director

I believe great design provides a sense of purpose and is deliberate in how it makes people feel and behave. I think this is what great marketing should do too.

It's how I approach business challenges - applying design thinking to solve business problems, from creating the blueprint to helping teams create practical solutions. In a collaborative and energizing way.

I started my career at Unilever before joining Oxford where I’ve helped organizations like Unilever, GSK, L’Oréal, Novartis, Vodafone, MetLife and others with organisational transformation, strategy, innovation and launch excellence.

Arrange a meeting with Andrew

"I have always had a deep fascination with architecture and design."

+1 908 403 0286
andrew.watson@oxfordsm.com

Articles by Andrew

Hands up who wants our kids to live longer

2 minute read —

Enabling behaviour change for good

We understand how to enable behaviour change for good. We know that changing engrained habits is a journey, and we've learned some key lessons about what works.

2 minute read —

Stop AAPI and EASA hate

The rising violence against the Asian community is a painful & urgent reminder that we must unite against racism in all its forms.

6 minute read —

Real-time digital monitoring tools in Pharma; the lessons of the SMART insulin pens

The ability of digital health enablers to keep patients connected with their healthcare providers has never been as highly valued, and we believe the connectivity offered by digital devices such as the S-Pen might become the most important driver of use in the future.

5 minute read —

How to make virtual as effective as face to face

If you're considering virtual sessions or classrooms, here are a few principles on how to make them as impactful and effective as possible, based on our experience of having run several hundred successful virtual sessions for many of our clients.