I believe great design provides a sense of purpose and is deliberate in how it makes people feel and behave. I think this is what great marketing should do too.
It's how I approach business challenges - applying design thinking to solve business problems, from creating the blueprint to helping teams create practical solutions. In a collaborative and energizing way.
I started my career at Unilever before joining Oxford where I’ve helped organizations like Unilever, GSK, L’Oréal, Novartis, Vodafone, MetLife and others with organisational transformation, strategy, innovation and launch excellence.