I believe great design provides a sense of purpose and is deliberate in how it makes people feel and behave. I think this is what great marketing should do too.
It's how I approach business challenges - applying design thinking to solve business problems, from creating the blueprint to helping teams create practical solutions. In a collaborative and energizing way.
I started my career at Unilever before joining Oxford where I’ve helped organizations like Unilever, GSK, L’Oréal, Novartis, Vodafone, MetLife and others with organisational transformation, strategy, innovation and launch excellence.
"I have always had a deep fascination with architecture and design."
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