Expertise

Business Planning

We know what it takes for organisations to function and grow: a widely shared sense of direction and clarity on everyone’s role in getting there. And that’s where our integrated business planning expertise comes in.

 

Great business planning equips teams to make and activate the right evidence-based decisions for sustainable growth. This means a shared focus on both the long and short term, and on positive people, planet and profit outcomes.

Oxford business planning ideation session

We help organisations and cross-functional teams achieve this by creating, embedding and integrating strategic and operational planning approaches and ways of working. In other words, making it clear what teams need to do together to make growth happen across:

Category growth plans
Disease state and therapeutic area plans
Brand growth plans
Innovation and portfolio plans
Launch plans and launch excellence
Shopper marketing plans
Channel plans
Omnichannel customer engagement plans
Key account plans

And above all, we do that in a way that’s fully tailored to how your organisation and industry needs to work and grow.

Let's have a conversation

Get in touch with Oxford to discuss your business planning project.

Business Planning Expertise

edrington_white_logo
novarits_white_logo
kp_snacks_logo_white

Helping Edrington create better growth plans

We built a brand growth planning approach designed around ten common outputs and a set of agreed principles and tools, then embedded it across all brands and geographies. Underpinned by a common language, collaborative ways of working, and a facilitated support programme jointly delivered with the internal team, the approach has become the centrepiece to brand-building in the organisation.

Optimising strategic decision making for cross-functional teams

We worked with a central team to create a robust yet agile planning process and support to enable better strategic decisions by cross-functional teams. We focused on the strategic decisions teams needed to make, the key tools they could use to guide thinking, and clear ways of working to get there. We facilitated strategic challenge sessions to enable prioritisation about what would enable the best patient outcomes and business results.

Integrated planning driven by the power of collaboration at KP Snacks

We introduced a planning process to support better cross-functional integration and strategic alignment. This enabled the right category, customer and brand inputs and metrics to inform decision-making and customer engagement at the right time, and a greater connection and oversight across the brand and innovation portfolio. The approach is now core to brand growth, constantly adapting to business and category need.

Business Planning Expertise

edrington_white_logo

Helping Edrington create better growth plans

We built a brand growth planning approach designed around ten common outputs and a set of agreed principles and tools, then embedded it across all brands and geographies. Underpinned by a common language, collaborative ways of working, and a facilitated support programme jointly delivered with the internal team, the approach has become the centrepiece to brand-building in the organisation.

novarits_white_logo

Optimising strategic decision making for cross-functional teams

We worked with a central team to create a robust yet agile planning process and support to enable better strategic decisions by cross-functional teams. We focused on the strategic decisions teams needed to make, the key tools they could use to guide thinking, and clear ways of working to get there. We facilitated strategic challenge sessions to enable prioritisation about what would enable the best patient outcomes and business results.

kp_snacks_logo_white

Integrated planning driven by the power of collaboration at KP Snacks

We introduced a planning process to support better cross-functional integration and strategic alignment. This enabled the right category, customer and brand inputs and metrics to inform decision-making and customer engagement at the right time, and a greater connection and oversight across the brand and innovation portfolio. The approach is now core to brand growth, constantly adapting to business and category need.

Testimonials

Blue quote mark

Oxford’s planning expertise has helped us unlock the growth potential of our brands. They’ve partnered with us to help our teams work more closely together to make better decisions, and constantly challenge and equip us to push further. They’re a powerful extension of our team that understands our business and makes a genuine difference to our people and brands.

- Paul Condron, Global Brand Director, Edrington

Blue quote mark

Oxford are more like an extension of my team than an agency. They care deeply about our business and the behaviour change we are looking to drive, and can be relied upon to go above and beyond each and every time. They bring passion, energy and expertise across the entire Marketing spectrum, and alongside the team, are vested in delivering real business impact   

- Joanna Earl, Head Global Marketing Excellence, Sanofi

See more about our work in

Consumer Goods and Retail
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Health and Wellness
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How we help with Business Planning

With extensive first-hand experience in creating and supporting best practice integrated business planning processes across multiple industries and organisations, our expert team is there to help.

Committed to real impact and change

We don’t believe in one-size-fits-all or ‘land and leave’. As expert, collaborative partners committed to real impact and change, we’re with you from start to finish.

We begin with extensive engagement to understand your needs, supported by our business planning expertise and insight into current best practice, to recommend what’s right for you.

Expert, collaborative partners

We partner with you to design the right processes, ways of working, outputs, toolkits and measurement frameworks, and ensure that they’re thoroughly tested and fit-for-purpose. Simple, consistent and collaborative is usually best, supporting focus and clarity and helping teams to spend their time on what matters – the key choices they must make.

Engaging and inspiring

And we engage and inspire your teams to create insightful, impactful plans, embedding them into the way teams work day-to-day. We have a range of proven techniques to do this, from ‘live action’ planning workshops to digital programmes supported by best practice toolkits.

Common to all is support and coaching from experienced consultants, delivery at the right place and time within the business cycle, and a focus on teams making the right, informed decisions together, embedding business planning skills through the organisation.

And all delivered in a way that often sees our programmes described in ‘best ever’ terms by those who’ve experienced them. We’re there to make sure it works. That’s why we’ve worked with most of our clients for years.

It was great to have another perspective from highly experienced and knowledgeable experts who challenged the team to be more strategic, and focus on what really matters
Pharma Company

Rare Diseases

The Oxford team brings strong strategic perspective given both their depth of understanding of our business as well as the broader dynamics and nuance. It is this balance that we appreciate as they facilitate global and local discussions to drive towards a common understanding and valuable output.
Senior Marketing Leader

Haleon

My experience with the entire Oxford team has been tremendous. Great partners that "get it" in terms of how to engage in an organization and add meaningful value.
TA Lead

US CSL Behring

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