Brands can offer incredible opportunities to positively impact people’s lives and society at large. The key to this, I believe, lies in three simple concepts: the what – insightful choices on strategy; the why – an inspiring purpose; and the how – fully equipped, empowered teams.
I’ve spent twenty years helping brands like Colgate, Adidas, Verizon, McDonald’s and PepsiCo define and embed strategy, purposeful positioning, marketing capabilities, and organizational transformation.
Done well, the results can be remarkable. Brands cut through clutter, start cultural movements and accelerate business growth.
“Brands are the manifestation of thousands of choices by marketers. Let’s make those choices count."