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Driving impact with General Motors
Simplifying Marketing, Amplifying Impact.
GM brought us in to simplify their marketing, helping teams make a bigger impact on vehicle sales. We’re proud to play a role in their vision: zero crashes, zero emissions, zero congestion.
Did we single-handedly double their EV sales in Q4 2024? Nope. But we like to think we helped steer things in the right direction—and that’s what motivates us.
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Brick by Brick
Leeds Building Society Enables More Home Ownership.
Leeds Building Society is on a mission to put homeownership within reach—especially for those often overlooked. That’s a purpose we can get behind.
We partnered with them to empower more people to buy homes in the communities they love. Because where you live should be where you feel you can belong.
‘We thoroughly enjoyed working with the team at Oxford who have helped transform the way we look at our brand today. Through robust collaboration and a strong partnership, they helped make our purpose relevant to all our members by developing a new customer engagement strategy, resulting in a powerful new creative brief and compelling campaign for our brand.’
-Tom Greatorex, Leeds Building Society
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Digitally Driven, Socially Bound
Chiesi’s Bold Pharma Blueprint
Partnering with Chiesi’s Global Digital Engagement Group, we’re turning brand plans into hands-on commercial growth engines. The goal? Sharper stakeholder engagement, smarter opportunities, and greater patient access to life-changing medicines.
As the only large B Corp pharma, Chiesi’s commitment to shared value isn’t just a promise—it’s legally baked into their DNA across Italy, the US, and France.
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Sip into Sustainability
Arla’s Next-Gen Launches Stir Up Good Growth
Working with Arla is a joy—they share our passion for Good Growth. In 2024, we teamed up with their CMO to assess their planet impact, fueling smarter, more sustainable launches. From exploring making A.E.K.T. the greenest milk in Arla Germany to Cultura’s gut-health benefits and Milk+’s extra nutrition boost, we help Arla simplify these innovations for consumers—so they reach more people, in more markets, with more impact.
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Pride Served Daily
Waitrose Redefines Service Through Partner Passion
Waitrose isn’t just about great food—it’s about Food to Feel Good About, powered by its employee-owners, the Partners. We’re helping them turn that passion into standout service, embracing every style and every food love. The result? Partners feel valued, customers love shopping there even more, and Waitrose keeps raising the bar.
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Good Growth Starts with Knowing You
Before we start working with any new clients, we do an assessment of their business. Our ‘Know Your Client’ assessment ensures we understand who we’re choosing to partner with, and how we can help them in line with our Good Growth mission. We scour reports, sustainability directories, news, and, most importantly, have real conversations with clients about how we can help them be better. Because growth should be good—for everyone.
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Bridging Gaps, Building Futures
Our Impact with Impetus
Since 2022, we’ve proudly partnered with Impetus, a charity powerhouse that boosts its partners’ impact—perfectly aligning with our expertise in capability-building and our commitment to diversity, equity, and inclusion.
In two years, we’ve tackled nine projects across six charities, donating 78 pro bono days to drive real change. We’ve helped Ada Digital Skills College craft a compelling brand story to attract diverse tech talent and supported Action Tutoring with a rock-solid crisis comms plan. As an ongoing Impetus donor and supporter, we’re helping close the attainment gap for disadvantaged young people—because talent should never be limited by opportunity.
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Loving It Again
Celebrating Our Second Year as Newsweek’s Most Loved
We’re thrilled to be named one of Newsweek’s Most Loved Workplaces for the second year running! This 2024 Top 100 list, created with the Best Practice Institute, is based on surveys from 600,000+ employees across companies big and small. Why do people love working here? Because we value our people, champion growth, and we aim to create a workplace where everyone thrives.
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Doing good is how we do business
From the day we started, we’ve believed that profit is an outcome of doing the right thing for all our stakeholders.
We rely on our Board to be hands-on, to make decisions that are right for all our stakeholders – our people, our customers, the environment, as well as our shareholders. Some of the things we believe are critical include: our Remuneration Committee, with independent oversight, responsible for fair and equitable compensation decisions; financial transparency, sharing monthly business updates with our staff and community; engaging our community via monthly meetings, weekly email and seeking feedback; updating and transparently publishing our Ethics and Compliance Policy & our Supplier Code of Conduct, and reviewing our banking arrangements to move to more ethical institutions.
Because doing good isn’t just a goal—it’s how we operate.
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Less Carbon, More Connection
No factories, no commercial offices—just impact.
Working remotely keeps our carbon footprint low, but we still track and offset it through Plan A and Ecologi.
Our biggest carbon challenge? Travel. While most meetings are virtual, we know some moments—big decisions, tough projects, real relationship-building—are better in person. So, we changed our travel policy to focus on when it’s essential and how to minimize impact when we do.
In 2024, we removed 337 tonnes of carbon via the Delta Blue Carbon project.
It’s a constant balancing act, but we’re getting it right—most of the time!
