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Drive a perfect launch with inspirational brand development and agile deployment

4th October, 2019

By Tom Dalton, Adam Price & Andrew Telford

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Launch excellence in Pharma needs both inspirational, innovative brand development, as well as agile launch deployment, and they clearly need to work hand in hand.

Launch excellence in pharma 1

Smart organisations are continuously looking for ways to reduce or eliminate friction and create smooth hand overs and, yet:

Given some of the trends and opportunities in the Pharma world today there must be ways to address this balance, and ensure that desired therapeutic impact and supportive patient solutions are delivered seamlessly:

agile organisations are ensuring they maximise learning

One way we see this balance being addressed is that shortly before, during and after launch, agile organisations are ensuring they maximise learning. They are set up to share results in real time, and ensure maximum transparency across markets, within a culture of learning and improvement.

The normal hierarchy of global and local opinion can’t get in the way of objective readings of the feedback and rapid response and change where required.

​Local, regional and global teams must collaborate or merge

Local, regional and global teams must collaborate or merge: we’re working with smaller companies that don’t separate these capabilities, and larger companies who are working hard to eliminate the friction that comes with structures required by regulation or scale.

Companies are not only talking about agile, they are acting on it: new ways of working means some are now deploying dedicated launch squads to rapidly take the learning from one launch to the next.

Next, we’ll look at what is required for excellence in Brand Development, before completing this short series, by considering what drives best in class Launch Deployment. If you’d like to continue reading, click here to read our next article.

If you’d like to talk more about how we can help develop your launch capability, please do get in touch. We’d love to hear from you.

If you’d like to meet our team, we’re pleased to be at eyeforpharma's Marketing and Customer Innovation Summit 2019 in London on 15th & 16th October. We'd love you to join us

Oxford SM workshop

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