OUR WORK
From falling behind to leading the pack
How we helped a Wellness giant thrive

The challenge
A few years ago, we got a call from a global health and wellness company that was stuck in a tough spot.
Their industry was moving fast, consumers were shifting online, and the competition was pulling ahead. Despite the category growing, their business was lagging, and the pressure was on to prove they could deliver the growth the company needed.
It wasn’t just about keeping up – they had to find a way to lead.
The big ask
They needed us to:
- Figure out where they should focus their efforts
- Help them decide how to use their resources and budget
- Guide their M&A strategy
Why us? Because we bring more than just industry knowledge. We’ve been in their shoes and know how to simplify the complex.
We’re not afraid to challenge ideas when it matters, and most importantly, we work as partners every step of the way. No cookie-cutter solutions here – we dig in, understand the details, and build something that truly fits.
Co-creating a strategy
We didn’t just hand over a plan and walk away. Instead, we teamed up with their cross-functional team to co-create a strategy. This approach did two big things:
It made the strategy something they could actually use, not just a fancy document.
It turned their team into champions of the plan, making it easier to get buy-in and action across the board.
By combining their deep knowledge of the business with our expertise, we built a strategy that really clicked with everyone involved.

Game-Changing Results
The results were so impressive, they came back to us the following year for help with another global strategy. This time, we made sure both strategies worked seamlessly together.
Removed Barriers
Unlocked critical resources and budget for the team
Full Approval
Strategy signed off at board level
Revitalized Team
A team set up for growth - which showed
Fast forward to today
and deliver real growth that’s built to last.
It was great to have another perspective from highly experienced and knowledgeable experts who challenged the team to be more strategic, and focus on what really matters
Pharma Company
Rare Diseases
The Oxford team brings strong strategic perspective given both their depth of understanding of our business as well as the broader dynamics and nuance. It is this balance that we appreciate as they facilitate global and local discussions to drive towards a common understanding and valuable output.
Senior Marketing Leader
Haleon
My experience with the entire Oxford team has been tremendous. Great partners that "get it" in terms of how to engage in an organization and add meaningful value.
TA Lead
US CSL Behring