Consumer Health & Nutrition
Food & Drink
Areas of expertise
Branded experience definition
Category growth vision & strategy
Channel & customer strategy
Engagement strategy & roadmaps
Path to purchase activation
Omnichannel customer engagement plans
I believe that the biggest ideas, and ultimately growth, come through collaboration and shared problem solving. It is this simple idea that has always guided my work in the shopper marketing space. Working as one team to identify the shared growth opportunity for consumer, retailer, and brand. It doesn’t need to be complex. In fact, the simpler the better.
Outside of work, I love supporting local animal shelters through volunteerism and fostering. My family has fostered more than a dozen dogs. That does not include the 11 puppies we delivered in our home fostering a pregnant dog mom.