Industry knowledge
CPG
Consumer Health & Nutrition
Food & Drink
Areas of expertise
Category growth vision & strategy
Channel & customer strategy
Strategic revenue management
Engagement strategy & roadmaps
Shopper engagement
Path to purchase activation
Launch excellence
GKAM and commercial partnerships
Integrated commercial skills, frameworks and processes
Prior to OxfordSM, I led shopper, trade and commercial teams at PepsiCo, driving growth by developing winning strategies and ways of working across multiple categories.
With OxfordSM I've supported global organisations, including Sanofi and Heineken, to build their commercial capabilities.
I'm passionate about transforming the complex and inefficient into intuitive ways of working, positively changing behaviours to drive personal and business growth.
