Dave Elledge


Industry knowledge

Food & Drink

Retail & Consumer Services


Areas of expertise

Category growth vision and strategy

Channel and customer strategy

Path to purchase activation

GKAM and commercial partnerships

Capability and excellence strategy

Integrated commercial skills, frameworks and processes

Tech-enabled learning design

Get in touch

I love working with people who want to make things better. Most sales and marketing people want the same thing – to make things better for their teams, consumer or patients. So we work together to develop simpler ways of working, toolkits and learning materials that allow their colleagues to get on with their day job more effectively. I enjoy the flexibility of consulting with clients in different roles and various locations around the world. And if I can experience life in other parts of the world as I work, even better.