Janet Coates


Industry knowledge

Animal Health & Nutrition

Food & Drink

Consumer Packaged Goods


Areas of expertise

Brand Growth Strategy

Building purposeful brands

Branded Experience Definition

Behaviour change

Innovation and creativity

Data, research and metrics

Situation analysis and issue diagnosis

Get in touch

“I’m happiest when I can bring clarity to complexity and turn insight
into action”

As an insight specialist, I’ve spent most of my career helping teams to make growth-driving decisions, based on a deep understanding of their consumers and customers. I’ve worked in both client-side insight roles
and as a consultant, shaping strategy and marketing capability for some
of the world’s leading brands and companies

Outside work I love spending time with my family, playing tennis and running. You’ll also find me at grass roots athletics meetings where I
volunteer as a track judge