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Industry knowledge
CPG
Food & Drink
Retail & Consumer Services
Areas of expertise
Brand growth strategy
Building purposeful brands
Branded experience definition
Situation analysis and issue diagnosis
Annual growth planning
Launch excellence
Omnichannel customer engagement plans
Integrated commercial skills, frameworks and processes
I'm an advocate for simple solutions and I fundamentally believe that when we keep things simple they work better, and that this is true for organizations, teams and individuals. At OxfordSM I thrive on helping teams keep things simple, whether this is making the few big choices that will grow a business or helping teams build skills in area that will make the biggest difference to them every day.
Beyond work my accent is a give away, while I might live in the US I'm not a native, so when I'm not at my desk I'm with my wife and 2 kids having all the adventures a new country has to offer.
