Industry knowledge
CPG
Food & Drink
Retail & Consumer Services
Areas of expertise
Branded experience definition
Category growth vision & strategy
Channel & customer strategy
Strategic revenue management
Shopper engagement
Path to purchase activation
GKAM and commercial partnerships
I love the particular. Taking on a project, and then setting aside my past views and experiences to truly understand what a client needs is a real privilege, and one that I learn from every time.
No two projects or clients are the same, and so neither should any two solutions. I will always bring a view of what works elsewhere, but working with clients and teams to define what works for them is more likely to succeed, and more rewarding.
When not working I’m running, cycling, coaching kid’s football, and in the little time left enjoying my family.
