
Why embracing Commercial Excellence is not optional
Working across the whole organisation is often the biggest challenge to realising commercial excellence - here are the steps to take to being more fluid, focused and collaborative.
I love the particular. Taking on a project, and then setting aside my past views and experiences to truly understand what a client needs is a real privilege, and one that I learn from every time.
No two projects or clients are the same, and so neither should any two solutions. I will always bring a view of what works elsewhere, but working with clients and teams to define what works for them is more likely to succeed, and more rewarding.
When not working I’m running, cycling, coaching kid’s football, and in the little time left enjoying my family.
"If the problem looks too daunting; that's when I'm happiest"
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