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Industry knowledge
CPG
Food & Drink
Areas of expertise
Brand growth strategy
Category growth vision and strategy
Channel and customer strategy
Strategic revenue management
Path to purchase activation
Omnichannel customer engagement plans
GKAM and commercial partnerships
Culture and change management
Organisational design
I am energized by helping teams embed new capabilities to win in market. I have over 30 years of CPG experience delivering strong outcomes in senior level roles including field and headquarter sales, trade planning, shopper marketing, various marketing operations functions, digital and agile transformation. I have had the opportunity to learn from and lead amazing diverse teams at Kraft, Unilever, and Philips
I enjoy spending my free time with my husband and four daughters, running, volunteering, and travelling.
