Industry knowledge
Areas of expertise
Brand Growth Strategy
Portfolio & Lifecycle management
Category Growth Vision & Strategy
Behaviour change
Innovation and creativity
Data, research and metrics
Situation analysis and issue diagnosis
Multi-stakeholder patient journeys
Launch excellence
I think of myself primarily as a business analyst for the pharmaceutical industry. I believe in the value of analysis and synthesis of data across multiple sources to generate a deep understanding of stakeholder decision making.
I am at my happiest when building a robust situation analysis and associated forecast model in a new disease area for me, supporting teams responsible for the strategic development of early-stage assets.
I am a member of the BHBIA and regularly conduct in depth interviews with key opinion leaders, usually to inform the development of future market scenarios.
