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Industry knowledge
CPG
Retail & Consumer Services
Food & Drink
Areas of expertise
Brand growth strategy
Branded experience definition
Innovation and creativity
Situation analysis and issue diagnosis
Annual growth planning
Launch excellence
Integrated commercial skills, frameworks and processes
Why do I love being a Marketer?
Because it continually fascinates me to understand the consumer experience by focusing on each stage of the consumer journey.
Grounded in my Gillette/P&G experience, at OxfordSM I pursue my passion by working on brand and capability initiatives for a range of global to startup clients.
