Retail & Consumer Services
Food & Drink
Areas of expertise
Brand growth strategy
Branded experience definition
Innovation and creativity
Situation analysis and issue diagnosis
Annual growth planning
Integrated commercial skills, frameworks and processes
Why do I love being a Marketer?
Because it continually fascinates me to understand the consumer experience by focusing on each stage of the consumer journey.
Grounded in my Gillette/P&G experience, at OxfordSM I pursue my passion by working on brand and capability initiatives for a range of global to startup clients.