Industry knowledge
Areas of expertise
Brand growth strategy
Portfolio and lifecycle management
Behaviour change
Data, research and metrics
Situation analysis and issue diagnosis
Annual growth planning
Multi-stakeholder patient journeys
Launch excellence
Capability and excellence strategy
I've joined Oxford following 16 years commercial experience in FMCG (Unilever) and Pharmaceuticals (AstraZeneca) spanning Marketing, Strategic Insight and Corporate Business Development roles.
I have in depth experience of RIA , mainly with emerging brands , including monoclonal antibodies.
At Oxford, I've been responsible for developing capability across a number of Pharmaceutical clients. including AZ and is familiar with the AZ Launch Readiness process and workshop.
