natalie-little-headshot

Natalie Little

Edinburgh 

Industry knowledge

CPG
Food & Drink

 

Areas of expertise

Brand growth strategy

Category growth vision and strategy

Channel and customer strategy

Strategic revenue management

Situation analysis and issue diagnosis

Shopper engagement 

Path to purchase activation

GKAM and commercial partnerships

Get in touch

For brands and businesses to grow, they need to deeply understand the people that use them, buy them and sell them.

If we know what makes people tick, we can make sure that we’re delivering products and experiences that meet their needs, making their lives easier and better.

I love people and I love strategy, so I’m never happier than when I’m helping categories and brands find ways to grow by turning consumer, shopper and customer insights into simple, impactful growth plans, then finding game-changing ways to make them happen.

I balance work with spending time with my young family and honing my skills as a world-class shopaholic (it’s research, right?).