Industry knowledge
Consumer Packaged Goods
Food & Drink
Areas of expertise
Branded Experience Definition
Channel and customer strategy
Data, research and metrics
Omnichannel customer engagement plans
Tech-enabled learning design
My career started in data driven direct marketing and as the world has become more digital, I love to see how my data driven approach can be translated into communications.
I have worked in over 50 countries and I get great joy from seeing how cultural differences lead to innovation and seeing if those creative ideas can be adapted and used in other markets.
When I am not working, I am normally playing or watching sport. I am a part time football scout, working for Reading FC, specialising in the 16-21 age group. I am also a father of 2 grown up boys and a fund raiser for Meningitis Research.
