Industry knowledge
Consumer Health & Nutrition
Animal Health & Nutrition
CPG
Food & Drink
Areas of expertise
Business transformation
Category growth vision and strategy
Channel and customer strategy
Strategic revenue management
Innovation and creativity
Shopper engagement
Path to purchase activation
GKAM and commercial partnerships
Capability and excellence strategy
Integrated commercial skills, frameworks and processes
Shoppers, retailers, consumers, patients - I love working with businesses to find ways to connect with them better.
I was schooled early in my career in buying and retail marketing at Boots in the U.K. and then switched sides of the negotiating table as a supplier in senior commercial jobs with Reckitt Benckiser and Heineken.
I lead our commercial and sales practice here at Oxford working across all our client sectors.
