Richard Saunders


Industry knowledge

Consumer Health & Nutrition
Animal Health & Nutrition


Food & Drink


Areas of expertise

Business transformation

Category growth vision and strategy

Channel and customer strategy

Strategic revenue management

Innovation and creativity

Shopper engagement 

Path to purchase activation

GKAM and commercial partnerships

Capability and excellence strategy

Integrated commercial skills, frameworks and processes

Get in touch

Shoppers, retailers, consumers, patients - I love working with businesses to find ways to connect with them better.

I was schooled early in my career in buying and retail marketing at Boots in the U.K. and then switched sides of the negotiating table as a supplier in senior commercial jobs with Reckitt Benckiser and Heineken.

I lead our commercial and sales practice here at Oxford working across all our client sectors.