Sam Halfpenney

Sam Halfpenney


Industry knowledge

Pharma & Biotech


Areas of expertise

Data, research and metrics
Situation analysis and issue diagnosis
Multi-stakeholder patient journeys
GKAM and commercial partnerships
Integrated commercial skills, frameworks and processes

Get in touch

I have worked independently as a Business Analyst for 10 years. Previously with AstraZeneca in a number of roles, including the global insights team and in the UK sales team launching brands.

I enjoy working with people and data and creating insight for senior leadership teams.  

I joined OxfordSM in 2021 and have worked on patient journey experience mapping, capability projects, case study development, workshop facilitation, brand plan reviews and developed online training