Industry knowledge
CPG
Food & Drink
Retail & Consumer Services
Areas of expertise
Building purposeful brands
Category growth vision and strategy
Channel and customer strategy
Innovation and creativity
Situation analysis and issue diagnosis
Annual growth planning
Engagement strategy and roadmaps
GKAM and commercial partnerships
Integrated commercial skills, frameworks and processes
I’m passionate about helping businesses unlock their growth potential by cracking complex issues to find simple, actionable solutions. Especially for consumer-packaged-goods.
I revel in puzzling things out; working with teams to find opportunities and better ways of doing things. Adding real commercial value and cut through to deliver sustainable growth. Because this enables people to progress in new directions, with fresh impetuous to achieve more.
During my down time I enjoy the great outdoors; walking, cycling and skiing when I can, or simply soaking up stunning scenery.
