Industry knowledge
CPG
Consumer Health & Nutrition
Animal Health & Nutrition
Food & Drink
Public & Charity Sector
Areas of expertise
Brand growth strategy
Building purposeful brands
Portfolio and lifecycle management
Behaviour change
Engagement strategy and roadmaps
Capability and excellence strategy
Culture and change management
Integrated commercial skills, frameworks and processes
Tech-enabled learning design
And whilst I've built brands in consumer goods, pharma and the public sector, what I love is understanding people, and then helping consumers to love a brand, or shoppers to enjoy their experience, or commercial teams to grasp a big new idea that will transform their business.
To get there, I combine behavioural science, learning design, practical commercial experience - and what I've learned from negotiating with my kids (the toughest audience of all).
