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Industry knowledge
CPG
Food & Drink
Retail & Consumer Services
Areas of expertise
Brand growth strategy
Branded experience definition
Category growth vision and strategy
Channel and customer strategy
Behaviour change
Data, research and metrics
Situation analysis and issue diagnosis
I take great joy in helping people to see a more positive future for their businesses, teams and the world.
I believe in finding solutions for growth, by combining facts and insights with gut instinct. I love telling stories that helps people understand what isn’t working, but points to a brighter way forward.
Helping teams and individuals connect the dots to find their light bulb is very important to me. My passion lies in challenging others to identify actions and make a difference in everything they do.
In my personal life, I love seeking adventures with my family and trail running with my dog.
