From the team at Oxford, access our program of live, expert-led webinars designed to make leading commercial and marketing skills accessible to organizations and individuals.

BUY PACKAGE SINGLE WEBINAR

Category 

Forge your path in category and get direct support from our experts

The full course runs from October 24 to April 25

Weds 10/09/24 at 9am PDT or 5pm EDT
Weds 11/13/24 at 9am PST or 5pm EST
Weds 12/11/24 at 9am PST or 5pm EST
Weds 01/15/25  at 9am PST or 5pm EST
Weds 02/12/25 at 9am PST or 5pm EST
Weds 03/12/25 at 9am PST or 5pm EST
Weds 04/16/25 at 9am PDT or 5pm EDT

7 live webinars | 14 hours | Access to facilitators

Get started with a free taster

Sign up for your free introduction to Category

Pricing options

Choose the best package to suit your needs

We offer individual webinars too:

$500 per person/ 10% discount for groups of 10+

Discount for groups

Marketeers

$13001170 /per person /per person

For marketeers looking for a comprehensive introduction to Category

Marketeers+

$17001530 /per person /per person

For marketeers to gain a comprehensive introduction plus our storytelling module

Sales

$22001980 /per person /per person

A comprehensive webinar series covering how to develop a category growth strategy, put it into action and lead in your market

Category Managers

$30002700 /per person /per person

A fully comprehensive course for category managers to significantly improve the growth potential of your category

Marketeers

Marketeers+

Sales

Category Managers

Webinars

The Importance of a Category Mindset
An Introduction to Category Growth Strategy
Category Growth Strategy - Into Action
Customer Category Leadership
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Creating Category Storytelling
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Category Management 101
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eCategory Management
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Oxford Edge: Category

The Webinars

Our full program of category webinars to choose from:

13

Why Category?

Free Introductory Webinar

What a category approach is, and why taking a category approach is important, and increasingly so now.

We discuss the evolution of category approaches, from management in the early days, to mutual growth strategies today, and finally what a great category-focused organization looks like, and how it functions

Want a customized webinar series?
Contact us to discuss a tailored webinar program for your organization

Meet the team

As someone deeply invested in navigating today's complex consumer goods landscape, I understand the challenges organizations are facing amidst fierce competition and unsettling market conditions.  The importance of developing strong category strategies and upskilling teams cannot be overstated. Speaking the language of the consumer/shopper, retailer and the category creates a true collaborative relationship with our retail partners designed to drive mutual growth.   

Having worked over 30+ years at companies like Kraft, Unilever and Philips, I have had hands on experience building category growth strategies and stories anchored in compelling consumer & shopper insights, leveraging some of the world’s biggest brands in partnership with key customers. 

Kelly Downey

Consultant | Oxford SM

Jonathan Simpson

Consultant | Oxford SM

Aaron Newhouse

Consultant | Oxford SM



Natalie Little

Consultant | Oxford SM

Michelle Machin-Davis

Consultant | Oxford SM



Claire Handford-Jones

Consultant | Oxford SM

Fiona Tough

Consultant | Oxford SM

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Michelle
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Questions

Anything we can help with?