The first challenge is defining what success truly means in each situation, and after that, developing a solution becomes straightforward. I’m a big believer in keeping things simple, in fact my mission is to simplify marketing by focusing on only what is truly applicable and co-creating practical ways to make an impact
Staying curious is my secret weapon to navigating the world of omnichannel - I’m passionate about understanding why people do what they do; using data from todays fragmented landscape to ask the right questions and optimising regularly to continually keep learning and progressing
When I’m not working, you’ll usually find me in the gym... or eating out. Balance, right?
“I believe that great marketing starts by being obsessed with the customer”