Are diagnostics the solution to growing healthcare needs?
Diagnostics are growing in importance, with new generations of genetic tests emerging. Can these improve both clinical and economic outcomes?
Surprising contrasts, I love them. Mozart to Motörhead, Donatello to Dan Flavin, I see no contradiction! 15 years of FMCG marketing in Unilever and other big firms, followed by 10 years at OxfordSM, has helped me to spot the heart of a challenge and bring together contrasting skills and ideas to find great results, across a range of clients and sectors.