
Are diagnostics the solution to growing healthcare needs?
Diagnostics are growing in importance, with new generations of genetic tests emerging. Can these improve both clinical and economic outcomes?
I’ve always been fascinated in why we do what we do, and how we do it, as much as what we do.
I’ve also a passion that marketing should be the art of identifying needs and meeting them sustainably, not of finding ways to get people to ‘buy more stuff’
So I’m very lucky to have the opportunity to help teams figure out how they can work better together, on better things, for themselves and all of us
"I’m very lucky to have the opportunity to help teams figure out how they can work better together"
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