
Using growth to bridge the age-old sales and marketing divide
What can be done NOW to get sales and marketing to stop bashing heads and start realising that their roles are, by definition, entirely complimentary?
I'm passionate about helping categories and brands find ways to grow by using the best consumer, shopper & customer insights, turning them into future-thinking growth plans and finding game-changing ways to make them happen.
Having worked in sales and category roles in global companies like Unilever and HEINEKEN, I've experienced first hand the challenges many CPG businesses face.
How do you get teams aligned internally? How do you get your customer excited about your plans? How can you create sustainable, profitable growth?
Since joining OxfordSM I love working with different businesses: understanding their challenges and how I can help them to find new solutions.
"I'm passionate about helping categories and brands find ways to grow"
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