Thomas Fiala

I help businesses to enable their commercial teams to improve both their day-to-day and strategic decisions built on rock solid facts to drive a successful implementation with retailers in the market place.

I was socialised commercially in local, regional and global sales and marketing leadership roles in Coca-Cola, Unilever and Danone.

When I am not working I am outdoors with my family and my camera doing a lot of mountain biking & skiing.

Arrange a meeting with Thomas

"I replace myths with facts."

+43 664 202 44 35
Thomas.Fiala@oxfordsm.com

Articles by Thomas

Where will consumers buy their (over-the-counter) drugs in future?

An unprecedented change is currently taking place in the sale of pharmaceutical products, pointing to the influence of new competition with the existing pharmacy structure.

3 minute read —

Wie sieht Ihre Preis- und Ertragsstrategie für 2021 aus?

Was, wo und wie wir einkaufen und konsumieren hat sich mit den Auswirkungen von Covid 19 massiv geändert. Und da wir weiterhin mit verschiedenen Einschränkungen konfrontiert sein werden, sind einige dieser Veränderungen voraussichtlich dauerhaft.

3 minute read —

What is your pricing and revenue management plan in 2021 and beyond?

How we shop and what we consume/where has changed with the impact of Covid 19. And as we continue to face lock down restrictions some of these changes are likely to stick.