12th March, 2019
An ever increasing ageing population, continued improvements in drug treatment and increasing expectations of healthcare continues to drive demand for healthcare services.
This demand is growing much faster than supply and is not helped by a shortage of HCPs, and ineffective use of resources.
We recently attended an inspiring conference in London which focused on how digital enabled technology is starting to provide solutions that bridge the gap between demand and supply.
What emerged for us was 7 key themes:
- Making healthcare more accessible
- The emergence of patient as consumer
- Blending human and technology intervention
- Open health records
- Advances in surgical outcomes
- The future of mental health care
- Digitization of the UK National Health Service (NHS)
These all have the potential to transform the future world of healthcare.
To find out more about what we learned, the companies and technology behind the trends, view or download the report below:
Achieving commercial excellence in the new normal
It’s clear that ways of working and travel aren’t going to go back to where they were. We need more permanent solutions if we’re going to have the impact and results we need.
6 minute read —
Cannes Festival of Creativity - our favourites
Some of our key take-outs from Cannes Lions and noting the omni-presence of brand purpose and brand activism across all award categories.