12th March, 2019

Digital Health Congress 2018 - learnings and implications

Focus On Pharma

An ever increasing ageing population, continued improvements in drug treatment and increasing expectations of healthcare continues to drive demand for healthcare services.

This demand is growing much faster than supply and is not helped by a shortage of HCPs, and ineffective use of resources.

We recently attended an inspiring conference in London which focused on how digital enabled technology is starting to provide solutions that bridge the gap between demand and supply.

What emerged for us was 7 key themes:

  • Making healthcare more accessible
  • The emergence of patient as consumer
  • Blending human and technology intervention
  • Open health records
  • Advances in surgical outcomes
  • The future of mental health care
  • Digitization of the UK National Health Service (NHS)

These all have the potential to transform the future world of healthcare.

To find out more about what we learned, the companies and technology behind the trends, view or download the report below:


Written by

Sarah Langan

Innovation Practice Lead

Events & Articles

Your customer won’t wait for you to listen to them

Your customer won’t wait for you to listen to them

OxfordSM are pleased to be at eyeforpharma’s Marketing and Customer Innovation Europe summit – where we’ll be joining with customer-focused pharma leaders to harness the power of customer experience in healthcare.

Read more
How a portfolio brings added value to Pharma

How a portfolio brings added value to Pharma

Given the regulations for promoting to consumers in the Pharma industry, the company behind a range of pharmacological therapies is often less well known. This creates a particular challenge when trying to understand and quantify the added value having a portfolio of brands, treating one specific disease, brings to a company.

Read more
Using growth to bridge the age-old sales and marketing divide

Using growth to bridge the age-old sales and marketing divide

We buy what we want, when we want, where we want – our experience journey has become more integrated; surely in turn so have the teams that develop & sell our products? Sadly, this doesn’t seem to be the case. What can be done NOW to get sales and marketing to stop bashing heads and start realising that their roles are, by definition, entirely complimentary?

Read more

We promise we won’t spam you. Check our Terms & Conditions